November 1, 2021
This year marks the 80th anniversary of the City of Austin Employees’ Retirement System. To celebrate this momentous occasion, we are proud to announce our new logo and website.
For nearly a century, COAERS’ foundational promise to provide benefits to our members for life remains our core mission. To capture that long-standing purpose through design, we embarked on a journey to refresh our brand design in a way that better reflects who we are and how we serve our members.
After a detailed process and careful consideration, COAERS selected a new logo – one that is modern and timeless, conveys our vision and strategic goals to be a best-in-class public pension plan, and communicates our core values through design.
A New Design
The logo was designed based on key concepts:
- Our Foundational Promise – to reflect the values of trust, reliability, stability, prosperity, and sustainability.
- Innovation – to embody a city on the move, progress, and create excitement around the future.
- Clean and Modern Design – to create a design aesthetic that is simple and timeless.
The brand colors and design represent and express our rich history and the core values of COAERS’ mission and vision.
Enhancing the Member Experience
Along with our new logo, we are excited to announce the launch of our newly redesigned website and MemberDirect portal. With the new sites, our goal is to deliver valuable, informative content about your unique COAERS benefit in a modern and more user-friendly way. Both sites continue to provide our members with easy access to tools and resources in a way that tailors to your life and career stages and helps you plan for retirement and a sound financial future.
The new websites and logo reflect the vision of the retirement system and are designed to inspire and further enhance our organizational capabilities as we continue to provide promised retirement benefits, exceptional customer service, and recognize the changing needs of our members. We look forward to hearing your feedback.